With things the way they have been around the world this past year it has given people the time to make some changes. It has been a very hard for a lot of families with the rate of unemployment sky rocketing like it has during this pandemic. Some families have went from a two income family to a no income family at a blink of an eye. Some people have a lot of extra time on their hands and have decided to take their financial future and freedom on them selves.
But their is a lot of things to learn about when starting a small business. I am going to list a few below to help point you in the right direction.
One of the most over looked and free marketing strategy would be simply just the word of mouth. This can get you a great start on getting your products or services out there. Your Family and friends talk to their family and friends about your business and the cycle just continues on.
Once a month you can send out news letters to all of those who have signed up to inform them of anything that you are offering.
You can offer a giveaway for everyone to enter for a chance to win. It is a small price to pay to get people interested in you. Make incentives for them if they share such as extra chances to win. People will share more and it will drive more people to your website.
Another great tool is to create a customer survey to send out this will help you to understand your strengths and weakness. This will also make your customers feel important.
Social media is great way to get your small business out their it is so easy for people to share your products with others. They do have paid options such as Facebook that can get costly on some platforms but some do not if you choose to go that route. I would just do your research.
As you grow and your company is big enough you can reach out to companies such as common thread company https://commonthreadco.com/ they take your dreams and make them into real strategies with very specific goals that will help the growth of your company.
A lot of this information has really helped my daughter start up her company during these uncertain times. I have watched her grow and progress so much.
Getting noticed on google is really hard the process is difficult. But just think if someone typed up what you do or what you offer and your company came up how great that can be. Common thread can help you with getting you to that growth goal.
I would do a lot of reach and once you get yourself to the point where you are so big that you need guidance reach out to companies that can help you manage things. I did find a website that has some great information on it, just click on the link right above here.